Citizen First LCR: Transforming Lived Experience into Investable Ventures

GoodShip* Activator supported Public Life via our Activator Programme by providing crucial, AI-enabled strategic business development for the Citizen First LCR cohort, helping "hidden entrepreneurs" transform their lived experience into investable, high-impact ventures.

The Challenge

"Hidden entrepreneurs" in the Liverpool City Region often possess business ideas born from deep, personal experience with health and social challenges, yet they face significant barriers to entry. While Public Life addressed the financial barrier by paying these founders a Real Living Wage salary, a critical gap remained.

We asked: How do you translate profound personal passion into a scalable, fundable business model without requiring traditional business qualifications?

What We Did

In partnership with Public Life, we delivered a dynamic support intervention centered on our AI-driven workbook methodology. This approach intentionally circumvented the need for traditional business credentials, allowing founders to leverage their intuition directly.

Through the programme, the cohort explored:

• AI as a Strategic Assistant – Founders used generative AI to structure raw concepts into professional business propositions, answering probing questions about market, competitors, and value chains to build a Structured Business Overview.
• Empathetic "Why!" Articulation – Using AI in an "empathetic interview" mode, we helped founders articulate the personal stories behind their ventures, reframing past challenges into unique competitive advantages and core mission statements.
• Mapping Social Impact – The workbook guided founders to formally map business activities to measurable social outcomes, defining their Theory of Change and how they would reduce health inequalities.

The Impact

The results were transformative for the founders and the programme.

Founders gained immediate access to professional structuring and language, significantly boosting their confidence and credibility. The use of AI drastically reduced the time required to move from initial concept to a structured business case, ensuring they maximised their year of supported salary.

We saw:

• Accelerated Strategy – Turning vague concepts into tangible strategic documents far faster than traditional methods.
• Professional Confidence – Founders without formal credentials gained the language and structure to engage partners and investors.
• Deeply Rooted Solutions – Ventures that remained emotionally authentic while becoming economically viable.

Why It Matters

This collaboration proves that with the right technical and strategic support, lived experience can be the foundation of high-impact business.

By helping founders translate personal conviction into clear commercial models, we ensured the final ventures were not just commercial enterprises, but community-led solutions—fulfilling Public Life's core vision of creating systemic change from the ground up.

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