Your privacy, handled with care.

Introduction

Good Ship Consultancy Limited (trading as GoodShip*) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you:

• Visit our website at goodship.agency
• Contact us by email, telephone or online forms
• Subscribe to newsletters, updates or marketing communications
• Attend our events, workshops, training programmes or webinars
• Participate in research, surveys or consultations
• Engage us to provide consultancy, communications, digital, design, innovation or AI-related services

For the purposes of UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Good Ship Consultancy Limited is the Data Controller of the personal information described in this Privacy Policy.

Who We Are

Good Ship Consultancy Limited (trading as GoodShip*)

Company Registration Number: 15705335

ICO Registration Number: ZB785034

Suite 120h, The Cotton Exchange
Bixteth Street
Liverpool
L3 9LQ
United Kingdom

Email: hello@goodship.agency
Website: goodship.agency
Telephone: 0151 272 3451

Information We Collect

Information You Provide

We may collect personal information that you provide directly to us, including:

• Name
• Organisation name
• Job title
• Email address
• Telephone number
• Postal address
• Event registration details
• Survey responses
• Project information
• Communications and correspondence
• Any other information you choose to share with us

Information We Collect Automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Operating system
• Pages visited
• Date and time of visits
• Referring website information
• Cookie and analytics data

Client, Project and Workshop Information

Where we deliver consultancy, communications, training, facilitation, research or AI-related services, we may process information relating to:

• Project participants
• Stakeholders
• Workshop attendees
• Interviewees
• Survey respondents
• Client contacts

We process this information only where necessary for the delivery of agreed services or related business activities.

How We Use Your Information

We may use personal information to:

• Respond to enquiries and requests
• Deliver services and projects
• Manage contracts and client relationships
• Register and administer events, workshops and training sessions
• Conduct research, analysis and reporting
• Improve our services and website
• Send service-related communications
• Process payments and manage financial records
• Meet legal, regulatory and contractual obligations
• Send marketing communications where lawful
• Protect the security and integrity of our systems and services

Lawful Bases for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Contract

Where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.

Legitimate Interests

Where processing is necessary for our legitimate business interests, including:

• Delivering and improving services
• Managing relationships with clients and partners
• Operating and securing our business
• Understanding how our website and services are used

We will always balance our legitimate interests against your rights and freedoms.

Consent

Where you have provided consent, including for certain marketing communications and non-essential website cookies.

You may withdraw consent at any time.

Legal Obligation

Where processing is necessary to comply with legal or regulatory requirements.

Marketing Communications

We may send information about our services, events, insights, research and other updates where we have a lawful basis to do so.

You can unsubscribe from marketing communications at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us at hello@goodship.agency

Opting out of marketing communications will not affect essential service-related communications.

Artificial Intelligence and Digital Tools

We use a range of digital, creative and artificial intelligence tools to support the delivery of our services, improve efficiency and assist with research, analysis, content development, design, software development and administrative activities.

Where personal information is processed using AI-enabled or cloud-based services, we take reasonable steps to ensure appropriate contractual, technical and organisational safeguards are in place.

We only use such tools where we believe their use is lawful, proportionate and consistent with our obligations under UK data protection law. Where appropriate, information may be anonymised, pseudonymised or minimised before being processed through third-party services.

We do not use AI systems to make solely automated decisions that produce legal effects or similarly significant impacts on individuals.

Where client agreements require additional restrictions regarding AI use, confidentiality or data handling, we will comply with those contractual requirements.

Sharing Information

We may share personal information with trusted third-party providers that support the operation of our business and the delivery of our services.

These providers may include organisations that provide:

• Cloud hosting and collaboration services
• Email and productivity platforms
• Video conferencing and event management services
• Customer relationship management and communications platforms
• Marketing and email distribution services
• Website analytics and advertising services
• Creative and design software
• Artificial intelligence and research tools
• Accounting, payment and professional advisory services

These providers may process personal information on our behalf and are required to maintain appropriate security and confidentiality measures.

We may also share information with:

• Professional advisers, including legal, financial and accounting advisers
• Regulatory authorities where required by law
• Delivery partners and subcontractors where necessary to provide agreed services
• Successor organisations in the event of a merger, acquisition or business transfer

We do not sell personal information to third parties.

International Transfers

Some of our suppliers and service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK data protection law, including adequacy regulations, approved contractual clauses, International Data Transfer Agreements (IDTAs) or other recognised transfer mechanisms.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting and reporting requirements.

Typical retention periods may include:

• Enquiry records: up to 24 months
• Marketing subscriber information: until you unsubscribe or become inactive
• Client and project records: up to 7 years following completion of services
• Financial records: as required by applicable law
• Website analytics data: according to platform settings and business requirements

Where information is no longer required, it will be securely deleted or anonymised.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal information
• Request correction of inaccurate information
• Request deletion of your information
• Restrict processing of your information
• Object to processing
• Request portability of your information
• Withdraw consent where consent is relied upon
• Lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us using the details below.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to improve user experience, understand website performance and support marketing activities.

Cookies used on our website may include:

Strictly Necessary Cookies

These cookies are required for the website to function correctly and cannot be disabled through our website.

Analytics Cookies

We use Google Analytics 4 (measurement ID G-0DY6736SQD, provided by Google Ireland Limited) to understand how visitors use our website and to improve its performance and usability. It sets the _ga and _ga_0DY6736SQD cookies, which last up to two years.

Google Analytics is only loaded after you give consent. We use Google Consent Mode v2 with all optional storage set to “denied” by default, IP anonymisation enabled, and we do not use Analytics for advertising or share it with Google Signals. The lawful basis is your consent (UK GDPR Article 6(1)(a)) and you can withdraw it at any time.

You can also opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.

Marketing Cookies

We may use tools such as the LinkedIn Insight Tag to understand the effectiveness of our communications, advertising and website activity. None are set on this site today, and any addition would be listed in our Cookie Policy first.

Managing Cookie Preferences

Where required by law, we obtain your consent before placing non-essential cookies on your device.

You can manage your cookie preferences at any time using the cookie consent controls on our website, or control and delete cookies through your browser settings.

Cookie settings

For more information, see our Cookie Policy or contact us at hello@goodship.agency.

Security

We take appropriate technical and organisational measures to protect personal information against accidental loss, unauthorised access, disclosure, alteration or destruction.

While we work hard to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

Children's Privacy

Our services are not intended for individuals under the age of 18 unless explicitly stated otherwise.

We do not knowingly collect personal information from children without appropriate consent and legal basis.

External Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing personal information.

Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Further information is available from the ICO website at ico.org.uk.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page together with the revised "Last updated" date.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Good Ship Consultancy Limited (trading as GoodShip*)

Company Registration Number: 15705335

ICO Registration Number: ZB785034

Suite 120h, The Cotton Exchange
Bixteth Street
Liverpool
L3 9LQ
United Kingdom

Email: hello@goodship.agency
Telephone: 0151 272 3451
Website: goodship.agency