Stories & Insights
Thinking out loud, in public.
Not an agency blog. This is where we share what we’re learning as we build, run and measure real work — including the parts that didn’t go to plan.
71 stories
Purpose & Impact
When Creativity, Collaboration and a Good Story Come Together
What happens when design, storytelling and collaboration come together? Shawla shares the creative journey behind our Prolific North Marketing Awards 2026 nomination.
Shawla Ahad
Read the story
Building & Learning
I Started as an Activator. Now I Get to Help Activate Others.
Once an LJMU student on the AI Activator pilot, Abu is now helping GoodShip* inspire future talent. Discover his journey and the programme's BRILLIANT Awards 2026 recognition.
Abubakr Abdulraheem
Read the story
AI & The Future
Good AI, Better Business: It's Not About the Tools, It's About What We Do With Them
What does responsible AI adoption actually look like? From the boardroom to the classroom, we explore why the future of AI needs more curiosity, confidence and human thinking.
Gavin Sherratt
Read the story
Purpose & Impact
Five Awards. Two Cities. One GoodShip* Making Waves.
Five nominations across the MIB and Prolific North Tech Awards. A moment to celebrate the people, partnerships and positive impact behind GoodShip*.
Shawla Ahad
Read the story
Purpose & Impact
It's All About Chemistry: Why the Right Partnerships Matter
From cancer care and football to education, technology and community, why the right chemistry, shared purpose and people matter more than simply winning the next project.
Gavin Sherratt
Read the story
People & Community
Sometimes we need to listen to ourselves, too.
Sometimes the hardest person to listen to is yourself. A personal reflection on grief, finding purpose again and why mental health deserves more than one day of awareness. Keep on talking.
Gavin Sherratt
Read the story
Purpose & Impact
Sometimes, the bravest thing you can say in business is NO.
Not every opportunity is the right opportunity. Why GoodShip* turned down a fully funded project, the importance of staying true to our mission, and how saying no can create better opportunities for everyone.
Gavin Sherratt
Read the story
Building & Learning
Understanding your numbers and what they can help you achieve
Cash flow, funding, tax and business value. Join a practical conversation about understanding your numbers and using them to build a stronger, more purposeful business.
Gavin Sherratt
Read the story
AI & The Future
AI growth means very little if people are left behind
Following a Labour Party Conference fringe discussion in Liverpool, Gavin Sherratt reflects on AI adoption, regional opportunity and why GoodShip* is building practical routes into AI through AI Activator and AI & Tech for Good.
Gavin Sherratt
Read the story
AI & The Future
Teach us, don’t block us: what Liverpool students are telling us about AI and education
As AI adoption accelerates, Liverpool City Region’s LSIP is helping connect employer demand with education, skills provision and the next generation of talent.
Gavin Sherratt
Read the story
People & Community
Being the Youngest in the Room: A Week of Learning, Purpose and Opportunity
A Week Full Of Conversations, Inspiration And Liverpool Talent
Abubakr Abdulraheem
Read the story
Ideas & Innovation
ADAPT: Liverpool City Region businesses need to keep asking what’s next
GoodShip* is supporting LYVA Labs’ ADAPT programme, helping established Liverpool City Region businesses explore new products, services and opportunities, backed by expert support and a £15,000 feasibility grant.
Gavin Sherratt
Read the storyNewsletter
Useful things we’ve learned, made or found.
Occasional email. One GoodShip* story, one useful idea from elsewhere, one Activation update, one opportunity. No company news for the sake of it, and no marketing consent bundled in.