GoodShip* Activations
GoodShip* creates its own programmes, platforms, communities, products and experiments.
We call them Activations.
They give us somewhere to test ideas, use emerging technology, bring people together and create positive impact in the real world.
Activations are where GoodShip* puts its own thinking into practice.
They can start with:
Then we make something. A programme. A community. A platform. An event. A product. An experiment.
Something people can actually participate in.
It’s easy to tell other organisations to innovate, experiment, launch, collaborate, test and learn. We think we should be prepared to do the same.
Activations help us:
The learning feeds back into our client work. Our client work feeds back into the Activations.
The portfolio
GoodShip* Activations include AI Activator, KinShip, Navigate, OneDock, Fableit and AI & Tech for Good.
Each Activation starts somewhere different. But they all connect to the same GoodShip* ambition: help more people participate in making something better.
01 / Programme
Don't just learn AI. Do something with it.
Experiential AI and future-skills learning built around real challenges from real organisations, created and operated by GoodShip*.
Participants use AI alongside creativity, critical thinking, communication and collaboration to investigate problems, develop ideas and create something tangible.
Impact focus
02 / Community
Good people should know good people.
KinShip is the GoodShip* community for knowledge sharing, useful conversations and connections between people who might not otherwise meet.
It is designed to create ideas, introductions, learning, opportunity and collaboration.
Impact focus
03 / Collaborative Activation
Nobody should have to figure everything out alone.
Navigate is a GoodShip* Activation, delivered in partnership, that makes business ecosystems easier to understand and participate in.
It connects people with knowledge, support, events, expertise, opportunities and each other.
Impact focus
04 / Digital platform
Useful things should be easier to find.
OneDock is GoodShip*'s digital infrastructure for connecting people with useful things already happening around them.
That can include events, funding, business support, knowledge, communities and opportunities.
Impact focus
05 / Early-stage product
Participation changes the story.
Fableit is a GoodShip* concept exploring how experiences, programmes and events can be captured through the voices of the people actually taking part.
It turns participation into stories, reflection, evidence, content and insight. It is still developing.
Impact focus
06 / Collaborative Knowledge Sharing
Less hype. More useful conversations.
Co-created by GoodShip* and Generative Minds UK, AI & Tech for Good brings together people from different sectors to explore where AI and emerging technology can genuinely help.
The format combines practical demonstrations, expert perspectives, difficult questions, audience discussion and knowledge sharing.
Impact focus
A learning programme might look very different from a community event or a digital platform. But the same questions keep appearing.
The first test for anything we make.
Access matters as much as the idea.
Used where it genuinely helps, not for effect.
Experience teaches more than explanation.
Most opportunity starts with a relationship.
That's the thread.
What we learn through Activations informs our work with clients. And the challenges we encounter through client work often inspire new Activations.
AI Activator
KinShip
OneDock
Fableit
We test our own thinking before asking other people to believe in it.
Activations have helped GoodShip*:
1,000s
people brought together
Through GoodShip* community events and experiences.
45
student internship opportunities
Created through university relationships.
87%
increased confidence
Reported in the original AI Activator pilot.
80%
changed career perspective
Following participation in AI Activator.
GoodShip* Activations can also become:
If one of the Activations fits something you’re trying to achieve, let’s explore it.
Some of our best ideas started with a conversation.
A problem someone kept noticing. A gap nobody had addressed.
A question worth exploring.
If there’s something you think should exist, tell us.
The philosophy behind the Purpose & Impact Agency model, and why we build as well as advise.
The strategy, creative, technology, community and empowerment capabilities behind every Activation.
What we're learning from running our own programmes, platforms and communities.
An idea. A challenge. An opportunity.
Something that’s stuck. Something that doesn’t exist yet.
You don’t need to know the solution. That’s what the first conversation is for.
