Principles
The principles of GoodShip*
The foundations of GoodShip* are set by our 7 principles that allow us to focus on delivering top-level work for our partners and clients.
Form Follows Function
By understanding the required functionality and users, we scope the needs and requirements effectively.
Minimalism
Focus on the core needs of the organisation and end users before adding "nice-to-haves."
Collaboration and Workshops
We leverage stakeholder knowledge and workshops to develop ideas, product prototypes, and designs.
Smart Resource Allocation
Recognising the value of time and resources, we utilise frameworks, generative tools, and our community network to deliver solutions efficiently – minimising the need to start from scratch.
Emphasis on Technology
GoodShip* prioritises continuous improvement by exploring new technologies and methods for user interaction. This includes low-code/no-code development, generative AI (both capability-based and behaviour-based), and machine learning.
Constant Development
We embrace a continuous learning mindset, actively reviewing, testing, and employing new techniques, materials, and design/development approaches. Strategists, developers, and designers should always strive for innovation and fresh perspectives.
Simplicity and Effectiveness
Focus on the core needs of the organisation and end users before adding "nice-to-haves."
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