
Abubakr Abdulraheem
Innovation & Growth Associate
Crew
Abu helps turn GoodShip* ideas into things people can actually use.
Profile- Development
- AI
- Community
- AI Activator

John is a creative thinker and brand specialist who helps turn ideas into identities people can recognise, understand and believe in.
He brings experience across branding, visual thinking and creative direction, helping GoodShip* and the organisations around us explore how an idea should look, feel and communicate.
John is one of the people we turn to when a challenge needs strong creative judgement, a distinctive visual point of view or somebody prepared to question the obvious answer.
Because sometimes making something better starts by seeing it differently.
Start with what you’re trying to make better. We’ll ask questions from there.

Innovation & Growth Associate
Crew
Abu helps turn GoodShip* ideas into things people can actually use.
Profile
Creative
Crew
Shawla brings creativity, curiosity and a strong sense of purpose to the GoodShip* crew.
Profile
Strategy & Programmes
Shipmate
Emma brings together experience in entrepreneurship, education and social mobility to help turn good ideas into programmes with real-world value.
Profile
Writer & Communications
Shipmate
Nikki helps organisations find the words for what they are trying to say and the stories that are worth telling.
Profile