Gavin Sherratt
Founder
Crew
Gavin founded GoodShip* to bring good people, good ideas and useful technology together around work that can make a genuine difference.
Profile- Creative
- Development
- Community
- Education
- Marketing
- AI Activator
- Leadership
People
Meet the Crew.
GoodShip* is built around people.
Some are part of the everyday Crew. Others are trusted Shipmates who bring specialist experience, ideas and different perspectives when the challenge calls for it.
Together, we bring strategy, creativity, technology, education, community and delivery around the things people are trying to make better.
Crew & Shipmates
Crew are the people who are part of the core GoodShip* team. Shipmates are good people we trust and work with, bringing specialist experience when the challenge calls for it. GoodShip* builds teams around the needs of each project, bringing together the right mix of strategy, creativity, technology, education, community and specialist expertise rather than keeping every discipline permanently in-house.
Abubakr Abdulraheem
Innovation & Growth Associate
Crew
Abu helps turn GoodShip* ideas into things people can actually use.
Profile- Development
- AI
- Community
- AI Activator
Shawla Ahad
Creative
Crew
Shawla brings creativity, curiosity and a strong sense of purpose to the GoodShip* crew.
Profile- Creative
- Branding
- Social
- Data
- Sustainability
- AI Activator
- Fashion design
Emma Robinson
Strategy & Programmes
Shipmate
Emma brings together experience in entrepreneurship, education and social mobility to help turn good ideas into programmes with real-world value.
Profile- Start-up & Scale-up
- Education
- Social Mobility
- AI Activator
Nikki Croft-Girvan
Writer & Communications
Shipmate
Nikki helps organisations find the words for what they are trying to say and the stories that are worth telling.
Profile- Writing
- Communications
- PR
- Media
- Marketing
- Purpose
John Whalley
Creative
Shipmate
John is a creative thinker and brand specialist who helps turn ideas into identities people can recognise, understand and believe in.
Profile- Creative
- Branding
Leon McCowan
Coach & Facilitator
Shipmate
Leon helps people find the confidence to step forward, speak up and do things they might previously have thought were beyond them.
Profile- Empowerment
- Bravery
- AI Activator
Matt Littler
Immersive & Film
Shipmate
Matt works where storytelling, film and immersive technology meet.
Profile- Immersive
- Film
Mike Bailey
Motion & AI Video
Shipmate
Mike brings ideas to life through motion, animation, video and emerging AI creative tools.
Profile- Motion
- AI Video
Sam Whelan
Health & Innovation
Shipmate
Sam brings specialist experience across health, medicine, wellbeing and innovation.
Profile- Health
- Medical
- Wellbeing
- Innovation
You don’t need everybody on payroll. You need the right people in the room.
Traditional agencies often organise around permanent departments. Strategy. Design. Development. Marketing.
GoodShip* starts somewhere else: what does the challenge need?
Sometimes that’s a small senior team. Sometimes it requires product, technology, education, community, commercial and creative expertise working together.
Sometimes the client’s existing team already has most of the capability. In that case, our job might be to fill the gap rather than replace everybody.
Use the people the work actually needs.
Need a particular kind of experience in the room?
Tell us what you’re trying to make better.
We’ll work out which mix of people actually helps.
We grow and support our ecosystem and community, building a trusted network of talent, collaborators and partners.