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Portrait of Gavin Sherratt
Crew

Gavin Sherratt

Founder, GoodShip*

Founder

Based in Liverpool

About Gavin

Gavin founded GoodShip* to bring good people, good ideas and useful technology together around work that can make a genuine difference.

With more than three decades across digital, creative, technology and business, he works across strategy, ideas, product development, community building and delivery. He is particularly interested in what happens when you connect people who would not ordinarily work together and give them something meaningful to solve.

Gavin created AI Activator and leads much of GoodShip*'s work around innovation, education, purpose and impact.

Programme direction for AI Activator, product development for OneDock, and the Navigate collaboration with Liverpool Chamber of Commerce.

What Gavin brings to the ship*

  • Creative
  • Development
  • Community
  • Education
  • Marketing
  • AI Activator
  • Leadership

Sector experience

  • Education & Skills
  • Technology & Innovation
  • Health & Life Sciences
  • Business & Professional Services
  • Creative Industries
  • Public Sector

What they’re working on

  • AI ActivatorProgramme development and strategic direction.
  • OneDockProduct and platform development.
  • NavigateStrategic collaboration with Liverpool Chamber of Commerce.

Activations

Stories by Gavin

Five Days That Changed What Students Believe Is Possible

From AI beginners to confident creators: how the AI Activator is preparing the next generation for an AI-enabled future.

From Concept to Impact: Designing the Liverpool Innovation and Impact Awards Visual Identity

A story of collaboration, culture, and creativity, crafting a distinctive visual identity for the Liverpool Innovation and Impact Awards.

Navigate Together: Reflecting on Momentum, Community, and What Comes Next

Navigate reflects on its early momentum in Liverpool, bringing people together through community, collaboration, and shared ambition, while shaping a stronger ecosystem for founders and innovators.

The AI Activator Returns: Expanding Impact Across Liverpool’s Startup and Third Sector Ecosystem

GoodShip* and Liverpool John Moores University continue the AI Activator, focused on startups, data, and rapid impact across the Liverpool City Region.

Before GoodShip*

  1. 30+ years

    Digital, creative and technology work across agencies, products and businesses.

  2. Agency leadership

    Leading teams delivering strategy, creative and technology programmes.

  3. Start-ups & products

    Building, launching and commercialising digital products.

  4. Public & private sector

    Digital projects across universities, healthcare, sport and economic development.

30+ years across digital and technology. Agency leadership. Start-up and product work. Public and private-sector digital projects.

In their words.

What do you give a ship* about?

Work that leaves people more capable than it found them.

What's a question you keep coming back to?

What are you actually trying to make better?

Want to work with Gavin or the GoodShip* team?

Start with what you’re trying to make better. We’ll ask questions from there.