About / Media Coverage
Coverage is not the point of the work, but it is useful evidence that the work exists outside our own website.
This is a short, honest record of where GoodShip*, its people and its programmes have been written about, interviewed or broadcast — not a press-clippings archive.
13 pieces of coverage
My Planet Liverpool
My Planet Liverpool names GoodShip* as a finalist in two 2026 MIB Awards categories: Best Start-Up and Digital & Technology Business of the Year.
My Planet Liverpool
By Nikki Croft-Girvan
A personal profile tracing Gavin Sherratt's journey from Mashbo to GoodShip*, including business change, identity, loss, resilience and the thinking behind what GoodShip* is becoming.
Published inside the latest magazine issue rather than as a separately indexed article. This URL will be replaced with the stable archived issue URL once the issue moves into My Planet Liverpool's Past Issues archive.
Liverpool Business News
Liverpool Business News reports on the expansion of GoodShip*'s AI Activator collaboration with Liverpool John Moores University after a successful first year.
The Guide Liverpool
The Guide Liverpool reports the 2026 Culture and Creativity Awards winners, naming GoodShip* as winner of the Creative Innovation Award for AI Activator.
Liverpool Chamber / Liverpool John Moores University
GoodShip* and AI Activator feature as an example of connecting graduate talent, practical AI experience and employment opportunities through LJMU's Graduate Growth Scheme.
BusinessCloud
BusinessCloud introduces AI Activator as a hands-on programme connecting students, AI tools and real business challenges in collaboration with LJMU.
Forbes
By Alison Coleman
Forbes feature exploring how startups can thrive by giving teams the time and tools to upskill in AI, with practical perspective from GoodShip*.
Verified against the live Forbes article. GoodShip* is featured as an example of a startup building AI capability through team development rather than replacement.
Be Free Campaign
The official Community Impact Awards winners record names GoodShip* as winner of the Innovation Community Impact Award and highlights the role of KinShip, collaboration and local community building.
My Planet Liverpool
By Nikki Croft-Girvan / My Planet Liverpool
A magazine feature on the launch of GoodShip* and its collaborative model, including the network of creative, technology and specialist partners being built around the agency.
Magazine feature; the source link opens the full December 2024 issue PDF.
Liverpool Business News
By Tony McDonough
Liverpool Business News reports on Gavin Sherratt's move from Mashbo to the launch of GoodShip* and the collaborative model behind the new venture.
BusinessCloud
BusinessCloud covers the launch of GoodShip* as a new collaboration business bringing creative and technology teams together around client challenges.
Published at launch, when GoodShip* described itself as a collaboration agency, before the positioning evolved to Purpose & Impact Agency.
Prolific North
By Chris Newbould
Prolific North introduces GoodShip* and its collaborative model for assembling creative, technology and strategic expertise around business challenges.
Published before GoodShip* evolved its positioning to Purpose & Impact Agency.
TheBusinessDesk.com
By Neil Hodgson
TheBusinessDesk.com covers Gavin Sherratt's launch of GoodShip* following Mashbo, focusing on the new collaboration agency model and his background in Liverpool's digital sector.
Independent coverage tells you that somebody outside GoodShip* thought the work was worth explaining to their own audience.
It is a signal of relevance and credibility. It is not a measure of outcomes, and we never present it as one.
For what changed, read the Case Studies. Coverage is the trailer, not the film.
We only list coverage we can point to. If an article has been taken down or moved behind a paywall we say so rather than quietly leaving a broken link.
Sponsored placements and paid features are labelled. Awards themselves live under Recognition. Independent or third-party coverage of nominations, shortlists and wins can also appear here where GoodShip* or one of its programmes is materially part of the story.
Where the same story has been copied verbatim across several sites we keep the strongest source rather than every duplicate. If a link dies, the record stays and the status changes. That is more honest than deleting it.
Applied AI in real organisations, and what happens when people are trained rather than replaced.
Experiential learning, internships that actually work, and routes into work for young people.
What it means to run a commercial agency that measures more than revenue.
Regional innovation, ecosystems, and building things where you live.
Why collaboration between organisations produces better work than competition.
Building our own products alongside client work, and what that teaches us.
Coverage is the first layer. Recognition is the second. Case Studies are where the detail lives.
Wherever a piece of coverage relates to a programme or a project, we link straight through so you can check the substance for yourself.
Somebody external explains what we are doing.
An independent panel assesses the work against others.
We show what changed, for whom, and how we know.
Read in that order and you can judge us on evidence rather than headlines.
AI Activator, KinShip, Navigate, OneDock and Fableit are GoodShip* Activations, so coverage of them is coverage of work we chose to take the risk on ourselves.
That kind of article is often the most useful, because it describes something being built rather than something being sold.
We would rather have a useful conversation than send a statement. Our team can speak with practical experience rather than talking points.
Plenty of the work we are proudest of gets covered without our name in it, because the client is the one with something to announce.
That is the right outcome. We only list coverage here where GoodShip* is genuinely part of the story, and we always ask before naming a client.
Good delivery often looks like somebody else getting the credit.
Publications restructure, archive and occasionally disappear. Rather than pretend coverage never happened, each record carries a status so you know what to expect before you click.
Links are re-checked whenever the page is updated, and the date is recorded.
GoodShip* is a Purpose & Impact Agency from Liverpool working across strategy, creativity, technology, community and experiential learning.
GoodShip* is a Liverpool-born Purpose & Impact Agency operated by Good Ship Consultancy Limited. It works across consultancy, creative, digital technology, AI, community and experiential learning, helping organisations turn purpose into practical action and meaningful impact. GoodShip* also creates its own programmes, products and communities including AI Activator, KinShip, OneDock and Fableit, and collaborates with Liverpool Chamber of Commerce on Navigate.
Coverage is a starting point. The Case Studies are where you can see what the work actually did.